Why Portfolio Optimisation Tools Matter in 2025
In 2025, the investment landscape is more complex and dynamic than ever before. Whether you’re a retail investor or a professional adviser, finding the best portfolio optimisation software is crucial for successfully managing risk, maximising returns, and making confident, data-driven decisions. As global markets grow more interconnected and volatility increases, having robust portfolio optimisation tools at your fingertips is no longer optional—it’s essential.
But with the rapid expansion of fintech platforms, how do you choose the best portfolio optimisation software for your needs? This comprehensive comparison breaks down the leading options, helping you navigate the choices and select the ideal solution for your investment journey.
Criteria for Comparison
When evaluating portfolio optimisation platforms, it is crucial to consider the following factors:
Usability: Is the interface intuitive and accessible to both beginners and seasoned professionals? Does the workflow simplify complex analysis?
Analytics Depth: Does the tool offer advanced metrics such as the Sharpe ratio, maximum drawdown, scenario analysis, and efficient frontier optimisation?
Integrations: Can you connect the platform to your broker, portfolio tracker, or other financial tools? How seamless is the data import/export process?
Cost: What is the pricing model? Are there free trials, freemium tiers, or flexible plans to suit different needs and budgets?
By focusing on these criteria, you will be able to assess which tool aligns best with your investment style and goals.
1. Diversiview
Diversiview stands out as a global, investor-friendly platform designed for both retail and professional users. Its core strength lies in making sophisticated portfolio optimisation accessible, actionable, and intuitive.
Key Features:
- Deep Portfolio Analysis: Assess risk, return, diversification, and correlation across up to 40 investments per portfolio.1
- Optimisation Engine: Run millions of calculations to find the optimal allocation for minimum risk, optimal portfolio, efficient frontier positions or with your expected returns.
- Efficient Frontier Visualisation: Instantly see where your portfolio sits relative to the optimal risk-return curve.
- Global Market Coverage: Analyse portfolios with assets from ASX, NYSE, NASDAQ, LSE, NSE, BSE, HKEX, and over 7,000 Indian mutual funds.1
- Integrations: Seamlessly connect with Sharesight and 20+ brokers for automatic portfolio imports, plus CSV upload for manual data entry.
- User Experience: Clean, modern interface with guided workflows, making complex analysis easy for all users.
- Pricing: First analysis is free (up to 20 investments). Ongoing use is available via flexible paid plans or credits.1
Strengths:
- Combines depth of analytics with ease of use.
- Supports both global and local investors.
- Integrates with a large number of brokers and popular tracking tools like Sharesight.
Weaknesses:
- Some advanced features (e.g., scenario analysis, extended portfolio size) require a paid plan or credits.
2. Portfolio Visualizer
Portfolio Visualizer is a popular among data-driven investors and analysts, offering a robust suite of backtesting and simulation tools.2
Key Features:
- Backtesting: Analyse historical performance of portfolios, asset classes, and strategies.
- Monte Carlo Simulation: Model thousands of possible future outcomes based on historical data and user-defined parameters.2
- Factor Analysis: Evaluate how different risk factors drive portfolio returns.
- Optimisation: Find optimal asset allocations based on various criteria (risk, return, Sharpe ratio).
- Pricing: Free tier (basic features), Basic ($30/month), Pro ($55/month) with advanced reporting and team collaboration.2
Strengths:
- Extensive analytics for investors and professionals.
- Scenario modelling and historical analysis.
Weaknesses:
- Lacks real-time data and direct custodian integrations.
- Free version is limited in customisation and advanced reporting.
- Limited to US and Canadian Stocks, ETFs and Mutual Funds
3. Sharesight
Sharesight is renowned for its portfolio tracking and tax reporting capabilities, making it a go-to for investors who want to monitor performance and manage tax efficiently
Key Features:
- Real-Time Tracking: Monitor price movements, dividends, and performance for over 750,000 global stocks, ETFs, and managed funds.3
- Tax Reporting: Automated capital gains, dividend income, and tax reports tailored to local regulations.
- Integrations: Connects with Diversiview for optimisation analysis, plus brokers and accounting platforms.
- User Experience: User-friendly dashboard with detailed performance and income breakdowns, also available as an iOS app.
- Pricing: Free tier (up to 10 holdings); paid plans unlock advanced features and larger portfolios.3
Strengths:
- Best-in-class for tracking, reporting, and tax management.
- Integrates with Diversiview for optimisation tools and deeper analysis.
Weaknesses:
- Limited native optimisation features; primarily a tracker, not an optimiser.
4. Morningstar Direct
Morningstar Direct is the gold standard for institutional portfolio analytics, offering unparalleled data depth and research capabilities.4
Key Features:
- Institutional Analytics: Deep data on funds, stocks, and indices globally.
- Advanced Optimisation: Sophisticated modelling, stress testing, and scenario analysis.
- Reporting: Customisable, professional-grade reports and presentations.
- Integrations: Broad compatibility with custodians, data feeds, and professional platforms.
- Pricing: Premium pricing (typically four figures annually), reflecting its institutional focus.4
Strengths:
- Comprehensive analytics and research for professionals.
- Robust data coverage and reporting tools.
Weaknesses:
- High cost; best suited for advisers, asset managers, and institutions.
- Steep learning curve for non-professionals.
5. Koyfin
Koyfin excels at data visualisation and comparative analytics, making it a favourite for investors who want to see the big picture at a glance.5
Key Features:
- Visual Dashboards: Customisable charts, heatmaps, and model portfolio comparisons.
- Exposure Analysis: Drill down into sector, geographic, and risk factor exposures.
- Risk Metrics: Includes drawdown, volatility, and Sharpe ratio calculations.
- Integrations: Connects with Schwab and supports CSV data imports.5
- Pricing: Free tier (core features); paid plans unlock advanced analytics and integrations.
Strengths:
- Outstanding visualisation and reporting tools.
- Easy to use and quick to set up.
Weaknesses:
- Portfolio optimisation features are basic compared to specialist tools.
- Some analytics require a paid subscription.
Comparison Table
| Tool | Usability | Analytics Depth | Integrations | Cost | Best For |
| Diversiview | High | Advanced | Sharesight, CSV, 20+ Brokers | Free/Paid | Global investors, professionals |
| Portfolio Visualizer | Medium | Advanced | None | Free/Paid | Backtesting, simulation |
| Sharesight | High | Moderate | Diversiview, brokers | Free/Paid | Tracking, tax, reporting |
| Morningstar Direct | Medium | Institutional | Broad (pro) | Paid | Institutions, advisers |
| Koyfin | High | Moderate | Schwab, CSV | Free/Paid | Visualisation, reporting |
Choosing the Right Tool: What Matters Most?
Selecting the best portfolio optimisation software depends on your specific needs:
- For global reach and deep analytics: Diversiview is a top choice, blending rich optimisation features with user-friendly design and broad market coverage.
- For advanced backtesting and scenario analysis: Portfolio Visualizer offers powerful tools for serious analysts.
- For tracking and tax management: Sharesight is ideal, especially when paired with an optimiser like Diversiview.
- For institutional-grade research: Morningstar Direct is unmatched, though best suited for professionals.
- For intuitive visualisation and quick insights: Koyfin delivers, especially for users who value dashboards and comparative analytics.
In today’s fast-moving markets, the right portfolio optimisation tool can make all the difference by helping you avoid costly mistakes, seize new opportunities, and stay aligned with your financial goals. For a blend of global reach, deep analytics, and user-friendly design, Diversiview stands out, especially with its free initial analysis and seamless integration with brokers and portfolio trackers.
Want to see Portfolio Optimisation steps in action? Register and download a Case Study that shows how simply optimising the asset allocation with Diversiview improved one user’s CAGR by more than 5.8%.
Contact us if you have any questions or if you’d like us to apply for our Portfolio Optimisation as a Service.
References:
https://www.portfoliovisualizer.com/
https://www.morningstar.com.au/products/morningstar-direct
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